Home Care: A Resilient Franchise Concept During a Pandemic

Posted by Jason Vyhlidal , 2/1/2021 3:00 PM

Obvious fact: This pandemic has caused massive upheaval in the business sector, as many states, provinces and municipalities have ordered the periodic closure of "non-essential" businesses to combat the spread of the coronavirus.


Yet throughout this chaotic business period, some Home Instead franchise owners have reported growth in their markets, thanks to a combination of factors that illustrate why home care can be a very resilient franchise concept during a pandemic.


1. Home Instead believes In-home care is an essential part of the larger healthcare continuum


Many state, provincial and municipal governments recognized from the outset of the pandemic the key role in-home senior care workers play in enabling older adults to successfully comply with stay-at-home orders and reduce their risk of exposure to the coronavirus. Non-medical in-home caregivers help provide essential services like grocery shopping (that help allow seniors to avoid venturing into public spaces that could expose them to the virus) and house cleaning (which can reduce any potential viral load on surfaces). Furthermore, in-home caregivers may be able to identify potential health concerns in their clients that warrant medical intervention, so that seniors continue to receive appropriate health care during a time when many people feel reluctant to enter healthcare facilities. For these and many other reasons, many officials viewed in-home care services as essential businesses and allowed them to continue operating while other types of franchise businesses, such as food and retail concepts, were shut down as "non-essential."


2. Strong franchise support may provide stability to help weather a pandemic


Home Instead franchise owners benefit from the support provided at the highest levels of the operation. At the outset of the pandemic, Home Instead, Inc. immediately convened a global task force to provide franchise support in developing testing and training protocols to keep both clients and CAREGivers SM as safe as possible. By developing best practices for home care franchises, Home Instead again proved its leadership in the industry – and franchise owners continue to benefit from this strong, ongoing support from all levels of the organization.


3. Families seek out safe options to aging family members in a time of crisis


Because in-home care has proven itself over decades as a solid choice for keeping aging adults safe at home, many families began seeking out home care services during the pandemic as an alternative to family caregiving and other options. Families know that Home Instead CAREGivers can be relied upon to be their "eyes and ears" in the home during a time when even inter-family visits are discouraged. Plus, Home Instead's care technology (facilitated by a CAREGiver) helps enable family members to keep in close contact with their loved one and the care team without needing to meet in person.


4. Ability to easily transition to remote management helped with business disruption


Home Instead's superior technology infrastructure helped franchise owners respond nimbly to the pandemic by enabling them to manage their businesses remotely at times when government officials asked physical offices to close or when remote management was the best solution for safeguarding the health of every client and team member. Franchise owners found they could quickly and easily transition to home-based business management using all the familiar technology tools and interfaces available at the physical office. This seamless transition to remote management allowed franchise owners to continue serving their communities.


Nobody who was thinking about investing in a franchise concept prior to 2020 would have stopped to consider how their business might perform during something like this coronavirus pandemic. But now that we're all living through it, we can see it's essential to think about which type of concept not only will fulfill a lifestyle need but may also have the resiliency to weather an unprecedented business climate like a pandemic.


A Home Instead franchise can give you the satisfaction of helping individuals stay safe at home, with frequent social check-ins to help reduce the loneliness and isolation of quarantine.


If the idea of owning a Home Instead franchise appeals to you, give us a call today at 888.702.5987 or email us at for more information. You may find owning a Home Instead franchise delivers more fulfillment than you ever imagined possible.


Each Home Instead franchise office is independently owned and operated.


©2020 Home Instead, Inc. All rights reserved.

13323 California St., Omaha, NE, 68154, USA

In North America, call our corporate office at

888.484.5759. Outside North America, call 402.498.4466