Frequently Asked Questions About Home Care Franchising 

Transparency is important to us. Starting a senior home care business has to be the right fit for you, so we want you to have all the information you need to make an informed decision about pursuing next steps. These FAQs are just a starting point.
Business woman smiling while sitting at desk in office

A: You’ll find all our available territories in the U.S. and Canada listed in the available territories section of this site. If you don’t see an available territory in your area of interest, keep in mind that existing territories become available for purchase periodically.

Before you apply, we’re happy to share basic details about the territory you’re interested in, such as which geographic areas the territory covers and start-up costs for new territories. Use our request information form to get in touch. After you apply, we can discuss further details of the territory, such as senior population, demographics, and more.

When you inquire about a specific territory, you’ll speak directly with the franchise development manager for that territory. Jason Vyhlidal manages territories on the eastern side of North America, and Rob Reynek covers the western side. Both Jason and Rob are credible resources to help you explore the franchise opportunity and get the information you need to decide if this opportunity is right for you.

If you’re interested in opportunities to bring our successful brand of non-medical senior care to an area outside of the U.S. or Canada, we invite you to get in touch with our International Business Team.

A: Each Home Instead franchise has a protected, exclusive territory determined by the number of potential clients it contains. In the 20+ years we have been franchising, we’ve identified that the two main keys to a successful franchise are the right owner and a minimum number of seniors over the age of 65. Geographic size of the territory and socio-economic factors are less important.

A: We know that our business model works, so finding the right type of owner is very important to us. Above all, we want franchise owners whose heart is in it for the right reasons. Our owners come from all walks of life and backgrounds, but they share the same passion and drive to make a difference in the lives of seniors. That culture of caring is what makes our network unique. Frankly, it’s also what makes us successful.

We also look for other core characteristics related to business leadership and financial capacity, which you can find on the Qualifications page. One of the benefits to buying a franchise, though, is having a proven business model to follow without having to reinvent the wheel. The road to success has been paved by the 1200+ owners who’ve come before you. Even if you’ve never owned a business before (which most of our owners haven’t), you’ll receive a level of training and support unrivaled by any other franchise network because we want to see you succeed.

A: Training
Every new owner starts with pre-training assistance to prepare for a week-long training class held at our global headquarters in Omaha, Nebraska. Each owner is then assigned a regional business team to coach them through the critical start-up phase and as they grow throughout their tenure as a Home Instead franchise owner.

We also provide specialized coaching tailored specifically for owners who are starting a new franchise as well as owners buying an existing franchise.

Beyond this individualized training, we provide many learning opportunities with our annual convention, field training, owner accountability groups and webinars.

Learn more about how we equip franchisees for success through franchise owner training.

Support
We’re proud of the extent of support we’re able to provide our franchise owners. We have over 26 years of experience and more than 200 staff members at the Home Instead, Inc. Home Office to help you run your business efficiently. You’ll have the support of our operational and technical support teams to coach you through any business and technology questions you may have. Support is available to you 24 hours a day, 7 days a week.

A: As you can probably imagine, no two days are ever the same. Franchise owners wear a lot of different hats: office manager, client care coordinator—even fill-in CAREGiver from time to time. But you also have the flexibility and independence to wear the hats you want to wear and build your staff to wear the others. You are your own boss.

Your experience as a new owner will also depend on the type of franchise you purchase—a brand new territory or an established business—as well as your professional skills and background.

Read about a day in the life as a franchise owner.