Franchise Business Owner Qualifications

We know our proven business model works, so finding the right owner is very important to us. Before you begin questioning whether or not you might have the right background, relevant skills, or enough years of experience to become a Home Instead® franchise owner, ask yourself this: Why do I want to own a senior care business?
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The Ideal Franchise Owner

Above all, the ideal owner is someone who has the right intentions. We look for franchise owners who are driven by a passion to improve the quality of life for seniors and who put their compassion for others first.

Distinct Owner Qualities and Key Skills

Franchise Owner Qualifications

When it comes to specific owner qualifications, we don't have a strict set of requirements for education or experience. However, we believe that the strongest Home Instead franchise owners – especially those eager to take advantage of the Honor Care Platform – share a distinct set of qualities and key skills, which include:

  • Strong salesmanship
  • Consultative sales background
  • People management experience
  • Desire to work with aging adults
  • Full-time commitment
  • Leadership skills
  • Compassion
  • Relationship-building skills
  • Financial capacity for investment


Hear from our owners

"I went from worrying about budgets and the next round of layoffs and just turning a profit to making a difference in someone's life. When you walk out of a house after meeting with a family who is really in need, it's a great feeling to be able to help them. Every day I'm happy to come to work and I leave at the end of the day saying 'I made a difference today."