Costs of Opening a Home Care Business

A Home Instead® franchise is one of the most affordable options in all of franchising. For a new franchise in a previously unopened market, you’re looking at a total start-up cost range of $98,000 to $125,000. That includes:

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Total Home Instead Franchise Start Up Costs


Initial Franchise Fees  $54,000
Operating Software (3 months) $0-$500
Training and Living Expenses $500-$1000
Real Estate Expenses $1,000-$3,500
Equipment $3,000-$5,000
Signs $1,000-$5,000
Miscellaneous $7,000-$10,000
Inventory $500-$1,000
Advertising (3 months) $1,000-$5,000
Additional Expenses (6 months) $30,000-$40,000
Total Start-Up Costs $98,000 - $125,000

Franchise Investment Considerations

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Factors Impacting Costs

Of course, these costs will vary depending on a number of factors:

  • Whether you’re opening a new territory or purchasing an existing franchise location
  • Current economic conditions
  • Your tastes and desires as an entrepreneur
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Existing Franchise Costs

Naturally, the purchase price of an existing franchise will depend on the value of the business. That price is completely up to you and the existing owner. Before the deal is finalized, Home Instead, Inc. must approve the transfer of the franchise.
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Ongoing Costs

Ongoing costs paid to Home Instead, Inc. include:

  • Royalty fee
  • Scaled National Marketing Fund contribution
  • Applicable operating software fees
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Funding Options

Many franchisees use some kind of funding, even if they have enough cash to cover the initial investment. We don’t offer direct financing, but we have a variety of lenders we can refer qualified candidates to. Most franchisees use Small Business Administration (SBA) loans, and we are a SBA-preferred franchise network, which can expedite the lending process.

What do you get for your franchise fee?

Home Instead Franchise Fee

A lot! First and foremost, you'll get the credibility and brand awareness associated with the Home Instead name. You can avoid many of the costs and frustrations that come with the trial-and-error of starting a new business because you'll be working with a proven business model right from the start. From the beginning you can confidently recruit Care Professionals and Clients following the same model used by hundreds of other Home Instead owners. Your franchise fee also provides:

  • A protected franchise territory
  • Extensive new owner training
  • A Network Performance support team
  • Cutting-edge marketing materials
  • A business start-up kit
  • Research based programs and systems
  • A customizable local website and more


Hear from our owners

"I was very impressed by the organization's quality of Care Pro training, as well as its system and processes. It would have taken many months and lots of money to develop the professionalism and quality that Home Instead already had in place, so I decided to go with a business model I felt was already proven."