Dec 02, 2020

Blessed: What Home Instead’s Core Values Means to Franchise Owners

When you're considering a franchise concept, it pays to think about how the franchisor's values align with your own, because fulfillment lies in pursuing your calling in life – not in performing just another job.

Home Instead's® core values center on the founders' Christian faith and these values inform every aspect of what franchise owners, office staff, and CAREGivers℠ do to aid seniors in their communities. Our core values help us develop servant leaders at all levels of the organization, which we consider a major part of our mission.

Here's how the core values inspire franchise owners to pursue greatness in their local communities.

Core Value #1: To honor God in all we do

You will often hear franchise owners use the word "blessed" when describing how they feel about what they do. Tullahoma, Tennessee, franchise owner Jesse S. says, "I am beyond blessed to serve local seniors, employ the very best CAREGivers and to lead a successful, compassionate and hard-working team, all of which I consider family."

Caring for seniors with compassion and diligence honors God and often is cited by franchise owners as a driving force behind their pursuit of excellence in senior care.

Core Value #2: Treat each other with dignity and respect

Beaverton, Oregon, agency director Kelly puts it this way: "My 'aha moment' was finding Home Instead's core values listed on a job posting: To honor God in all we do; To treat each other with dignity and respect; To encourage growth in ourselves and others, and To build value in our service to others. I was so encouraged to find an agency whose values matched my own! Now, as a leader of the Home Instead team in Beaverton, I work closely with [franchise owner] Mike to ensure that everything we do makes a difference in the lives of our clients and CAREGivers."

Treating everyone with respect – from CAREGiver and staff members to senior clients and their families – not only honors God but also helps drive results for franchise owners.

Core Value #3: Encourage growth in ourselves and others

Some faith-based franchise owners experience monumental personal growth during their tenure and even find their "other" calling beyond helping seniors age with dignity. That was the case for Chris H., owner of the Roanoke, Virginia, franchise with his wife, Betsy.

As a franchise owner, Chris worked with Virginia legislators to rewrite laws to enable his Home Instead franchise to help more people. And that experience ultimately led to Chris running for office himself and being elected to the Virginia House of Delegates. Chris said he "feels that God has been preparing him for his position as a legislator over his entire life."

Core Value #4: Build value in our service to others

Delivering compassionate senior care may be the most obvious way Home Instead franchise owners build value through service, but many other opportunities abound behind the scenes. Take, for example, the 90-day mentorship program the Des Moines-area franchise offers to cultivate great employees. "We very much have a culture of personal and professional development. It isn't just about becoming a better caregiver; it's about becoming a better person," said franchise owner Ann P.

This dedication to value through service may be one reason why the Des Moines, Iowa, franchise frequently ranks among the best in Iowa's Top Workplaces list.

If the idea of owning a mission-based franchise concept appeals to your inner servant-leader, give us a call today for more information. You may find owning a Home Instead franchise delivers more fulfillment than you ever imagined possible.

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