Discover the Home Instead Difference

Posted by Jason Vyhlidal , 11/7/2019 4:00 PM

If you check out companies specializing in providing seniors with the in-home care they need to age in place, Home Instead Senior Care will appear at the top of the list. This is no accident. For 25 years, the company started by Paul and Lori Hogan has worked hard to both create a service that is of utmost value to our customers and to stay ahead of the pack as a foremost leader in the home care industry.


What sets Home Instead apart? The first thing to point to is our motto: "To us, it's personal." Paul and Lori Hogan started Home Instead Senior Care in 1994 following a personal experience with being family caregivers. They understand what it is like to be responsible for the health and wellbeing of an aging loved one, and they've built their company to provide a service designed to alleviate the stress that family caregivers feel.


Other things that make Home Instead so different from our competitors include the support we offer to our clients, CAREGivers SM, and franchise owners, including industry-leading training programs for CAREGivers and family members, a new-owner training program at Home Instead headquarters, onsite visits from business performance coaches,  e-learning opportunities, and Web-based resources. We also have local marketing and public relations support and professionally created marketing tools, programs, and how-to guidelines.


Franchise owners will also notice we are different in offering collaboration opportunities and discussion boards for sharing experiences and insights with other franchise owners. Access to the annual Home Instead international convention, local meetings, and other networking or learning events as well as 24-7 business and technical support also sets us apart.


Beyond setting standards in professional training and family support training, Home Instead is actively engaged with The Global CEO Initiative on Alzheimer's Disease, The Global Coalition on Aging, the World Economic Forum Global Agenda Council on Ageing and the first G8 summit dedicated to coordinating a global response to Alzheimer's to meet the challenges of a global aging population.

Most recently, Home Instead developed a program aimed at helping business owners better identify patrons with Alzheimer's Disease. Designed to help a business' employees understand the disease, the Alzheimer's Friendly Business® Training program provides simple techniques to ensure customers with Alzheimer's are treated with compassion and respect.

If you're interested in learning more about the Home Instead Senior Care network and independently owned and operated franchise opportunities in the home care industry, please give us a call at 888-702-5987 or email for more information. We look forward to hearing from you.


Each Home Instead Senior Care franchise office is independently owned and operated.


©2019 Home Instead, Inc. All rights reserved.

13323 California St., Omaha, NE, 68154, USA

In North America, call our corporate office at

888.484.5759. Outside North America, call 402.498.4466