Are You Qualified?

​Are you Qualified?

The Ideal Owner

We know our proven business model works, so finding the right owner is very important to us. Before you begin questioning whether or not you might have the right background, relevant skills, or enough years of experience to become a Home Instead Senior Care® franchise owner, ask yourself this:

Why do I want to own a senior care business?

Above all, the ideal owner is someone who has the right intentions. If you have a sincere desire to work with seniors and a genuine passion for helping others, you're on the right track. We look for franchise owners who are driven by a passion to improve the quality of life for seniors and who put their compassion for others first.

Franchise Owner Qualifications

When it comes to specific owner qualifications, we don't have a strict set of requirements for education or experience. Our franchisees come from many different walks of life and backgrounds. However, we believe that the strongest Home Instead Senor Care franchise owners share a distinct set of qualities and key skills, which include:

  • A heartfelt desire to work with seniors
  • A commitment to owning and operating their business full-time
  • Compassion
  • Leadership skills
  • Experience in marketing
  • Ease in working with seniors
  • Communication and relationship-building skills
  • Ability to motivate self and others
  • A competitive nature
  • The financial capacity for investment


We Provide the Business Training & Support You Need

It's ok if you don't have prior business ownership experience. If you have the core qualities listed above and your heart is in the right place, we can help you out with the rest. Take Eric and Dinah's word for it:

"[My partner] Diane and I came from leadership roles and we were used to the service end of things, but we had never set up a new business. Having a company with a tried and true method of starting up meant a lot to us. Home Instead Senior Care had a plan for setting up systems, insurance and payroll. They even showed us how to find the right type of office space. They gave us an easy-to-follow guide and it's been fantastic! We also had a rep assigned to help us and she was right there to make sure we were headed in the right direction." – Eric Carr, Franchise Owner, Culver City, California

"Owning a business was new to me. From the first day I inquired about becoming a Home Instead Senior Care franchise owner, key players from the Home Office answered my questions and addressed my concerns openly and honestly. They provided me with realistic expectations as to what it would take to be an owner. Even though I didn't know the ins and outs of owning a business, I knew I could follow a proven plan. That's why franchising made sense to me. The path to a rewarding and successful career had already been paved by the 900+ franchise owners before me. By following the detailed operations manual, and consulting with the outstanding Home Instead, Inc. support staff, I knew I could do it." – Dinah Pickett, Franchise Owner, Hollywood, FL

Learn more about the outstanding level of training and support Home Instead franchise owners receive. ​

How to Become a Franchise Owner