Training & Support

​​​​​Training & Support​​

We Want You to Succeed

Most Home Instead Senior Care® franchise owners are blown away by the training and support they receive as part of our network. It's not just about following our proven model or getting award-winning marketing materials and other tools. Those things are extremely important, and you'll receive all of those. But our support is about much more than that. It's about someone having your back. Someone who can help when you don't have the answers. Someone you can trust and be honest with about what's going on in your business, and someone who will be honest back. This is more than just a franchise network. This is a family that is eager to help you succeed. 

Franchise Owner Training​

No matter what professional background or business experience you have to start with, we'll help make sure you're ready to hit the ground running. Our thorough training program taught by industry experts will prepare you with the knowledge and tools you and your staff need to get started. New owner training includes:

  • Preliminary operational guidance to prepare you for initial training courses
  • A week-long training class at our global headquarters in Omaha, Nebraska
  • A business advisory team to give you advice and guidance during your tenure as an owner
  • Access to industry training resources, including web-based training for you, your key staff and your CAREGivers
  • Multi-phased training that covers specialized areas such as in-home safety, senior care education, and Alzheimer's care​

Owner Training Testimonials


 "The new owner training at the Home Instead, Inc. Home Office was great. It says a lot that the first person at the door was Paul Hogan, the company's co-founder and chairman. He wouldn't have to be part of the business anymore, but he's there. He does it right. I thought, "That's what we want to do out here in southeast Washington." For us, it had been a whole year of emotions and then there's a whole week together at training. We had a joke going with the other new owners from the moment we walked in until the graduation ceremony—who among us will cry? It was all so well done, and a class act. We celebrated our decision to become Home Instead Senior Care franchise owners." – Roy Wu, Franchise Owner, Walla Walla, WA

"The new owner training in Omaha was outstanding on so many levels. It was a fun, engaging, inspiring, information-packed week. The trainers, leadership and staff at the Home Office were great. And we developed a strong bond with the other franchisees in-training. We felt we weren't alone, and these relationships are still key for us." – Eric Carr, Franchise Owner, Culver City, California

Unparalleled Support for Starting Your Home Care Business

We have about 150 people at the Home Instead, Inc. Home Office, and everybody’s job in some way can help provide support to franchise owners in the network. Here is a taste of the support services and resources you can expect as a Home Instead Senior Care franchise owner:

Business and Operational Support

  • 24/7 business and technical support
  • On-site business coaching and strategic planning during field visits to ensure business health
  • Financial benchmarking tools to help you measure success against established franchises similar to yours
  • Annual, localized business planning tools
  • Guidance in building relationships with neighboring franchise owners

Marketing Support

  • A national marketing fund and professional media management to increase national media coverage, build brand awareness, and generate service and CAREGiver leads
  • Award-winning quarterly public education programs, such as Answering the Call® and the 40-70 Rule, along with materials including customizable press releases, to help garner local media attention
  • A website for your local franchise and assistance with localization and optimization
  • Top-of-the-line networking materials to help you connect with referral providers
  • Owners can opt-in to a comprehensive email marketing program, including monthly e-newsletters to connect with family caregivers, referral providers, and your CAREGiver team
  • National web marketing efforts including online advertising and social media campaigns to grow the brand, increase engagement with consumers and drive inquiries to local franchises

Support from the Network

  • You can tap into the experience of over 1,000 franchise owners throughout our network to exchange ideas and advice
  • You'll benefit from strong relationships and camaraderie among owners and Home Office staff who share common goals
  • You'll be invited to participate in our annual international convention—an energizing, educational and motivating experience where you'll get to interact with other owners and Home Office staff

Owner Support Testimonials



"The business performance team is so friendly and so happy and eager to help you that you'll think, 'is this for real?' I wasn't accustomed to that. But they're there to help you. Their motto is if you spend longer than five minutes on something, you're wasting your time. Just call them and they can help you solve your problem." – Brad Dahleen, Franchise Owner, Palos Heights, IL

"IT support is absolutely amazing, and so is the business performance team. Every little computer issue that comes up could ruin your day if you try to figure it out yourself. But IT is just a phone call away and they usually can help with your issue within 15 minutes. If you're wondering how other owners are handling a situation, business performance has an answer for you. We really utilize all of Home Instead's resources. We also recently used some of the marketing and networking materials Home Instead provides to do a presentation on senior fraud. It's nice having various marketing resources for our different audiences (seniors, family caregivers, referral providers)." – Megan Bredeson, Franchise Owner, Dodge & Northern Jefferson County, WI

Get more details about our training and support resources.