The Business Case for Giving Back to the Community

Posted by Jason Vyhlidal , 11/2/2017 11:00 AM


In a time of national disaster, such as a hurricane, people truly live their values by opening their hearts, wallets and homes to their friends and neighbors. We saw this when hurricanes Harvey and Irma struck the Gulf region. Individuals and corporations gave billions of dollars toward relief efforts. Some donated cash, while others provided water, food, fuel and shelter.

Home Instead Senior Care® was among the companies that made such donations. Believing in the adage "charity begins at home," the Home Instead Senior Care Foundation donated funds to aid CAREGiversSM and key players affected by the two hurricanes. These dedicated team members continued to serve their community's seniors, even as they themselves may have lost everything in the storms.

But our giving back initiatives aren't limited to disasters, and we don't support only franchise staff people. Home Instead Senior Care gives back to communities year-round. And while all of our giving back initiatives support our mission to change the face of aging, there's also a good business case for supporting communities.

1. Giving back positions franchises as community—and global—leaders

People value businesses that establish their leadership by identifying community needs and working to address them at no cost to their fellow citizens. For example, many family caregivers feel unprepared to take on the role of caring for a loved one. They may lack the skills to perform personal care or deal with the stress of caregiving.

Home Instead Senior Care addresses this need by offering free resources, such as public education programs about Alzheimer's disease, training workshops, email newsletters with tips and advice tailored to family caregivers and online communities where family caregivers can give and receive moral support.

On a larger scale, the advocacy efforts of Home Instead Senior Care speak to aging issues on a global level and demonstrate the organization's commitment to solving the looming aging care crisis. These types of initiatives benefit franchise owners by positioning the brand as the leader in its market niche.

2. Giving back fosters goodwill and brand loyalty

The best neighbors are the generous ones, the people who offer to lend you their shovel before they ask to borrow your wheelbarrow. The same is true for corporations.

Communities favor companies that give back in tangible ways, and they may prefer to patronize businesses that genuinely and generously support those in need. Initiatives like the award-winning partnership between Home Instead Senior Care and Hilarity for Charity® to provide grants for caregiving services for eligible families coping with dementia can foster tremendous goodwill and brand loyalty in the community.

3. Giving back enhances staff morale

The success of almost any business lies in the hands of its staff people. A motivated, engaged staff can propel a business forward, while an unmotivated, disengaged staff can cause a business to stall. Cultivating a mission-driven culture that binds staff members together as they work toward a common goal can create an atmosphere charged with high levels of energy and job satisfaction that can fuel a thriving business.

Giving back to your team members can help create a cohesive workforce that achieves great things. Tangible support—such as donations to hurricane-affected CAREGivers and key players—send a message that employees are valued. But don't stop with disaster relief for your team members. Training opportunities, assembling teams for the Walk to End Alzheimer's and involving staff in other community giving initiatives all convey to your team how much your value and support them.

Corporations and franchise owners should give back because it's the right thing to do. But giving back also boosts the value of a franchise business to the community, heightens brand awareness and can improve or maintain high staff morale.

If you would like to explore franchise ownership within a mission-driven company that believes strongly in giving back to communities, contact us to begin exploring your franchise ownership options in the senior care industry.


Each Home Instead Senior Care® franchise office is independently owned and operated.


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13323 California St., Omaha, NE, 68154, USA

In North America, call our corporate office at

888.484.5759. Outside North America, call 402.498.4466