How Pioneering a New Market May Translate into Incredible Success for Home Instead Senior Care Franchise Owners

Posted by Bob Fritz , 5/21/2019 12:00 PM

Being a pioneer isn't for everyone. Just as not everyone decided to pack up their wagons and head West back in the 19th century, not every franchise owner is prepared to take on the challenges associated with opening a franchise in a new territory. However, like the brave settlers who headed west in the 19th century and found new opportunities, gold mines, and acres of fertile farmland, those Home Instead Senior Care® franchise owners who have the guts to go for the glory may find that their willingness to take the plunge is rewarded in a big way.


To get a sense of what it really takes to open a franchise in a new territory, we spoke to Home Instead Senior Care franchise owner Carolyn Quintanilla from Lecanto, FL.   


Q: Why did you decide to become a franchise owner?

A: I wanted the opportunity to be my own boss and have the flexibility to be off whenever I choose to take off.


Q: Why did you choose Home Instead Senior Care?

A: Home Instead provided superior training and materials necessary to operate a successful business.


Q: Is it more difficult or easier to open a franchise in a new territory.

A: In my opinion, it is more difficult, especially if there is already a successful competitor in your area. You are basically starting with nothing and you have to prove that your business is going to be successful and able to provide the services needed in your community. However, I did have the advantage of opening my office in the area where I grew up and I already had a substantial amount of contacts and resources to kickstart my business.


Q: What or who helped you the most when you were opening your franchise?

A: My franchise trainer and business performance coaches helped me through the entire process. If you follow the Home Instead plan, you will be successful.  


Q: What is the most rewarding part of your job?

A: I have the opportunity to help seniors in my community. The success of our business has also given us the opportunity to support many causes in our county as well.  


Q: Based on your experience, what advice would you give to someone that is considering becoming a franchise owner?

A: It does take a while to build your revenue when you initially open a new office.  It is important to understand that your business may not be instantly successful.


Q: What is something you didn't expect about being a franchise owner?

A: When you own a business, you have an emotional tie that is not there when you are working for someone else. It is a huge responsibility, emotionally, and financially.


Q: How do you feel about the impact you're making in the lives of seniors and their families?

A: Our company makes it possible for a lot of seniors to age at home where they really want to be. We provide support to the seniors we serve and peace of mind their family members. We are also able to support programs like Meals on Wheels that benefit seniors in our area. 


Do you have what it takes to follow Carolyn into a new territory? If you're interested in learning more about the Home Instead Senior Care network and independently owned and operated franchise opportunities in the home care industry, please give us a call at 888-702-5987 or email for more information. We look forward to hearing from you.


Each Home Instead Senior Care franchise office is independently owned and operated.


©2019 Home Instead, Inc. All rights reserved.

13323 California St., Omaha, NE, 68154, USA

In North America, call our corporate office at

888.484.5759. Outside North America, call 402.498.4466