How Home Instead Franchise Offices Can Tap into National PR Programs with a Local Focus

Posted by Bob Fritz , 3/25/2019 12:00 PM

From the screening to opening your doors, we'll help you navigate the path to franchise ownership within the Home Instead Senior Care® network. We have about 150 people at the Home Instead, Inc. Home Office and everyone's job in some way helps provide support to franchise owners throughout the network. 


Our team of public relations professionals develops relevant public education campaigns to increase national media coverage for the brand. Local franchise offices can tap into these award-winning programs and pitch local angles to help garner media attention.


Each program is specifically designed to bring attention to issues facing seniors. Engaging in these programs can help position local franchise office owners as thought leaders and trusted experts in the aging space.


Here are examples of our public education campaigns:



In addition to these national public education campaigns, there are additional marketing opportunities like email marketing programs, monthly e-newsletters, and social media campaigns to help grow the brand, increase engagement, and generate service and CAREGiverSM leads.


If you're interested in learning more about the Home Instead Senior Care network and independently owned and operated franchise opportunities in the home care industry, please give us a call at 888.702.5987 or email for more information.



Each Home Instead Senior Care franchise office is independently owned and operated.


©2019 Home Instead, Inc. All rights reserved.

13323 California St., Omaha, NE, 68154, USA

In North America, call our corporate office at

888.484.5759. Outside North America, call 402.498.4466