Senior Care Franchising Continues Strong in a Weak Economy

Buying a franchise has generally been one of the more solid business ventures in America. Entrepreneurs can typically count on franchising through economic thick and thin. While the recent recession chipped away at some segments of the industry others, including senior care, remained strong, according to the October issue of Franchise Times (PDF 10.8MB).

Paul's Perspective

By Paul Hogan, Co-Founder and Chairman of the Home Instead Senior Care® network

There is a saying that knowledge is power. For our organization, sharing that knowledge with others is powerful enough to change lives. And not only with the clients that the Home Instead Senior Care network serves, but also with decision-makers and their families. CAREGiversSM with the Home Instead Senior Care® network may be the last impression a senior has of humanity. At the same time, what an important responsibility we all have to make that the best impression possible.

Directions

By Roger Baumgart, Chief Executive Officer of the Home Instead Senior Care® network

Home Instead Senior Care franchise owners are often asked, “Why should I do business with you and not your competition?”

The Marketing Edge

The Home Instead Senior Care® network has developed a four-pronged marketing approach that is a proven method to help franchise owners excel. Successful owners will tell you that some channels produce red-hot results immediately while others can smolder for years – but using them all together is vital to set sales ablaze.

Looming shortage of Caregivers and Care Providers

The Geriatrics Society estimates that the United States alone will have a staggering shortfall of about 36,000 geriatricians by 2030. (1) In Canada they are currently meeting only 22 percent of demand. (2)

CAREGiver Corner

Shelley joined the staff of Home Instead Senior Care in Bryan/College Station in July of 2009 as an administrative assistant. Her outgoing personality and passion for helping seniors were evident early on. On June 3rd, Shelley scheduled a service call in the home of a potential new client who lived more than 20 miles from her office in a very rural part of the service territory. Upon arrival, Shelley met the new client’s neighbor, Valerie, in the driveway.

New Franchise Owners Bring Experience and Passion to Senior Care Industry

New Home Instead Senior Care® franchise owners bring the best of experience and a compassionate heart for seniors to their new business endeavors. These owners demonstrate that making a career change can mean added opportunities for personal and professional growth.