Founders and Leaders

In 1994, Paul and Lori Hogan co-founded Home Instead Senior Care®. On June 1 of that year, they began operating the company out of an office in his mother's home with one desk and one computer. Today, the Home Instead Senior Care network includes nearly 900 franchise offices worldwide, with locations in 15 countries and Puerto Rico.

Since the beginning, their leadership has helped take Home Instead Senior Care from one franchise in Omaha to nearly 900 worldwide. The company is now the undisputed global senior care leader, and its momentum and growth continue unabated. "We didn't invent the idea of senior care, since it's been around in families or other forms for generations," Paul says. "But we did start the non-medical senior care industry." Lori agrees: "We've taken one of the oldest 'businesses' - senior care, which people have always done - and turned it into something that people could make into a career," she said.

Paul's move in June 1, 2010 from CEO to Chairman was intended to help keep Home Instead Senior Care at the forefront of the global senior care industry, and to enable him to play a bigger role in guiding and impacting industry-related legislation. In his words, as Chairman, he will concentrate "more of his energies and efforts on developing the senior care industry and the Home Instead Senior Care brand.",

In 1985, Paul began his franchising career with Merry Maids; he remained with the company until founding Home Instead Senior Care in 1994. From 1987 to 1994, Lori owned and operated Classic Empressions, an Omaha modeling and self-development program for pre-teen, teenage, and adult women.

Paul - who was born in Norcross, GA, but grew up in Omaha - has a Bachelor's degree in business (specializing in finance) from the University of Nebraska-Lincoln. Lori likewise was born in Georgia - at Fort Benning - and grew up in Omaha; she has a Bachelor's degree in psychology from the University of Nebraska-Omaha.

Roger Baumgart was named Chief Executive Officer of Home Instead Senior Care® on June 1, 2010. In this position, he provides strategic leadership for the world's first, largest, and most respected senior care company. He also provides direct supervision of the technology, finance and public affairs functions. During his career at Home Instead Senior Care, Roger has held key leadership positions including Vice President Support, Senior Vice President, Chief Operating Officer and President.

He brings a lifetime of small business, entrepreneurial, and franchise experience to his work, having learned franchising during a five-year stint with Mail Boxes Etc. In addition, Roger has served as the Vice President of Operations for a Midwest grocery store chain; he also has owned and operated an Omaha grocery store, during which time he was elected President of the Nebraska Retail Grocers Association. Home Instead Senior Care CEO Paul Hogan describes Roger as "a sincere and charismatic leader positioned to exercise strong leadership skills - including an unequalled understanding of our business - while consistently demonstrating the highest personal and business integrity."

As Vice President, John Hogan focuses on innovation and strategy to keep Home Instead competitive in the marketplace. He started his career with Home Instead Senior Care in 1995 as manager of the Omaha Branch franchise office, which was the company's only franchise at the time. Since then, John has served as franchise training manager, vice president of operations, and vice president for training and technology.

John's prior franchising experience includes owning and operating a Merry Maids^® franchise in Atlanta, GA, in the early 1990s. While he has believed in the Home Instead Senior Care mission from the beginning, John feels there's more to the company's phenomenal success. "Our business is all about people -- top to bottom and side to side -- and the personal relationships throughout our senior care network are the key to our success."

Jeff Huber was named President & Chief Operating Officer on June 1, 2010. In this position, Jeff oversees the day-to-day operational functions of the franchise network including marketing, business performance, franchise standards, franchise development, global business and training. He also provides strategic leadership on key initiatives such as PEAQ and CAREGiver Leadership. He also oversees human resources and day-to-day leadership for Home Instead, Inc.

Jeff joined Home Instead Senior Care in 1998 as a Franchise Development Manager when the company was a 125-franchise network. In the ensuing years, he presided either directly or indirectly over the sale of more than 500 additional franchises and expansion into several global markets. In his career with Home Instead Senior Care, he has also served as Chief Administrative Officer, Chief Development Officer and Vice President of Franchise Development.

Jeff graduated magna cum laude from the Creighton University School of Law and summa cum laude from Creighton University. Prior to joining Home Instead Senior Care, Jeff practiced law for four years including two years as a law clerk for a United States District Court judge.

As Chief Innovation Officer, Scott Dingfield is devoted to future thinking for the organization. He leads a team focused on identifying and piloting new concepts and alliances that enhance the current business model or present new market opportunities.

Scott joined Home Instead Senior Care in 2001 after spending the previous decade in marketing and management roles with retail, non-profit and .com organizations. Scott assumed his current role in 2011 after six years as chief marketing officer. "I came to Home Instead Senior Care because I wanted to work for an organization in which the outcome had real meaning to real people," he says. "I stay with the organization because I love the mission and the people. I know we're positively impacting the lives of older adults and their families around the world. It's very fulfilling and I feel truly blessed to be part of this family."

As Vice President of Franchise Support, David Banark oversees Home Instead Senior Care's franchise support functions throughout the U.S. and North America. Before coming to Home Instead Senior Care, he worked as General Manager for Metro Medical Transportation in Omaha - an experience "that showed me the value of small business and franchising," he says.

David has 10 years of home care experience with Home Instead Senior Care, having started in 1998 as General Manager of the very first franchise in Omaha. He subsequently moved to the International Home Office to serve as Franchise Support Manager and then as Vice President for Franchise Support for the East region before assuming his current role with the company in January 2006.

David sees a tremendous global future for Home Instead Senior Care, thanks to its eldercare services and its people. "With the population on the front edge of the age wave, there's really great potential here. Home Instead Senior Care has a strong culture of people with a shared sense of mission: serving seniors across North America and around the world."

Yoshino Nakajima leads Home Instead Senior Care's Global Franchise Development and Global Business Development.

Yoshino was brought into Home Instead Senior Care^® to establish a global presence for company. In 2000, the year Home Instead opened its first international market – Japan – she was named vice president of the Global Business Group. Today, she is responsible for continued global expansion of the company which is now has the largest global presence of any senior care company and consistently produces double-digit growth from global sources.

Yoshino brings considerable franchising experience to this work including first-hand international knowledge gained while introducing and developing a fast-food concept in Poland. Her global franchising expertise has been recognized by the International Franchise Association where she co-chaired and active member of that organization's International Affairs Committee.

While her focus is on expanding Home Instead globally, senior care is also very personal for Yoshino. "My work takes me all over the world," she says, "but in my heart I get the greatest satisfaction from helping older people everywhere live safer, happier and more fulfilling lives. It began with the opportunity to introduce our special service to my native Japan when my own parents benefited from our special kind of care."

Jessie Brumbach, Vice President of Marketing

Jessie Brumbach, Vice President of Marketing at Home Instead, Inc., oversees the marketing division and its efforts to build brand awareness; generate media attention for the organization and senior care related issues; and generate prospective franchise owner leads.

Jessie joined the Home Instead Senior Care staff in 2007 as marketing director. She was previously employed by Cox Communications, where she worked for 15 years in various roles including consumer and business-to-business marketing and advertising; product management; and media sales management. Jessie also worked in film marketing and publicity at Universal Pictures and MGM and lead marketing and sales efforts at the Hollywood Bowl and Los Angeles Philharmonic.

Jessie is honored to be a part of Home Instead Senior Care team. "The idea that we can enhance the lives of seniors and their families by our CAREGivers^SM connecting with people makes the work intrinsically meaningful. With the upcoming increase in the aging population, the service we provide will continue to be a huge need across the globe."

Jisella Dolan, Vice President and General Counsel, leads the Standards and Legal teams. She started her career with Home Instead Senior Care in 2007 as the company's first General Counsel. She oversees the departments dedicated to protecting the integrity of the Home Instead Senior Care brand. She also develops and leads strategic initiatives as a member of the senior leadership team.

Jisella graduated with honors from the University of Nebraska's College of Law and was a member of the Order of the Coif, the Nebraska Law Review, and Phi Beta Kappa. Before joining Home Instead Senior Care, Jisella was a partner with a regional law firm specializing in commercial transactions.

"It's inspiring to be a member of the Home Instead Senior Care family," she states. "I'm honored to work for a company whose mission is to serve others and to care for our seniors. Knowing that what you do each day truly matters and that you are helping improve people's lives is a blessing -- one that each of us at Home Instead Senior Care has the opportunity to experience."